July 2011
5 posts
4 tags
spin the wheel. wheel. of. concept!
Tribal DDB kinda beat me to this. At a loss of ideas in what to offer your client? Can’t decide between social networks, check-ins with Foursquare or an app? Spin the Wheel of Concept and you’ll let fate (or a nice algorithm) determine what you should do/offer/suggest to your client. Plus it comes with that nifty Concept Board in PDF with explanations as to what the idea is about....
5 tags
alfred hitchcock cookbook for a graduation...
I really wish I had the talent, knowledge and ability to do something like this. Why do they not teach us these things in school? Or if they did, why so late! Hitch from Pascal Monaco on Vimeo. (OK, and shutup about the lack of technology and flexibility then. Hmpf.)x-posted on TWB: http://thatwhichburns.posterous.com/alfred-hitchcock-cookbook-for-a-graduation-pr I really wish I had the...
2 tags
toshiba joins in the zombie fun
First it was Ford who decided to incorporate popular Zombie culture into their ads. And then Toshiba joins in the fun with their Satellite series (hard impact thingy included). I just love the way the “CEO” thinks far into the future, believing that a crash in a system would lead to loss of power, rotten milk and eventually zombies. Ok. I just like zombies. x-posted on TWB:...
2 tags
ABC means Always Be Clear: G2000's QR attempt (of...
Today a colleague brought in a copy of TODAY (yes, the newspaper) and we were both intrigued by an advertisement placed by G2000. The whole QR versus NFC debate isn’t quite over yet for me so seeing G2000’s attempt at using QR as part of their campaign during the Great Singapore Sale intrigued us both. Instructions on the newspaper were as follows: Snap the QR code to reveal more...
3 tags
content is not what makes a social media strategy....
What indeed is a social media strategy? As of late I find myself wondering about this often. I used to think and believe that a social media strategy was made up of the following components: Facebook engagement and community management Content planning and strategization Campaign conceptualization, strategization and execution These days though, I find campaigns that are social...
June 2011
17 posts
Lesser of two evils: NFC or QR
NFC stands for Near Field Communications. The premise of which is to place the phone or object equipped with NFC next to the promotion (or whatever it is) that’s also equipped with NFC, getting them to communicate and transfer information. QR stands for Quick Response code. You get a blockyweird graphic thingy that you snap a picture via an application and then it tells you what promo it...
Waiting time to shopping time
I have to be honest, I still don’t understand how QR codes work. I also don’t think they’re suitable for us in Singapore. Based on what little I know, Singaporeans can be a really lazy bunch and we dint want to have to take a photo it’s a code in order to get to a website. Wouldn’t it just be easier to give us the URL in the first place? But somehow QR codes are huge...
2 tags
there's an app for that: the perfect boiled egg
I don’t boil eggs. So if you ask me how to do a hard-boiled or a soft-boiled, I can’t help you there sorry. But hey, I can tell you about this app that can get you the perfect egg. Created by a Swedish sandwich spread Kalles Kaviar, the app basically guides you through getting the perfect boiled egg. Although when they say that the egg has to have a code in it, does it mean that...
4 tags
save the froggie!
Remember that Frogger game you used to play as a kid? 8bit, this cute lil’ frog that you need to help navigate across the busy highway, onto the logs across the pond and eventually to safety? Well, this PSA (yes, Public Service Announcement) was based on that game and the aim of it is basically to teach people about road/highway safety. Pretty ingenious. Though some skeptics may say its...
4 tags
Facebook in Excel? Wherd? - Say hello to ExcelBook
A long time ago, I remember coming across a website which made Twitter look like an Excel spreadsheet. This time round, Diesel decides to be all pure genius and create an application (for both Windows and Mac) to make Facebook look like Excel. Introducing ExcelBook. (wow… I probably couldn’t have come up with a better name) This would probably be ideal for those of you, stuck in...
5 tags
tried&tested: barcode music
Sometimes some applications are just gimmicks. They don’t really work the way you think they do (FALSE ADVERTISING!!!). I saw this on YouTube and thought that mehhhh it might just be a gimmick. So I went on to the AppStore to find it ($0.99 by the way) and installed it. What do you know… it really does work! And it’s so trippy! Tried it in the office with barcodes from...
3 tags
angry birds brought to life. fo' real!
Do you remember watching the YouTube video of the kid who got an Angry Birds cake for his birthday? T-Mobile took it one step further. They brought it to life. Well… sorta. And they made it, such that ANYONE can play with it. Just check out the video, there are no words to describe this piece of awesomeness. In line with their whole”Life is for Sharing” campaign, they set up...
4 tags
stats for your instagram
After awhile, even if you don’t work in the social media field, you kinda get pulled into metrics and statistics. You’re curious to know about how many new followers you might get on your Twitter in a week or what’s the rate of comments or replies you get on Facebook (I haven’t yet bothered to try and see if there’s an online metric site that does that for Facebook)....
9 tags
dear generation y
Honestly, this could not have come at a better time. I’m dedicating this to the burnt-out and weary people of my generation. Yes, Generation Y, that’s you. I know how you feel. I know what it’s like to sometimes be dreading the mornings when you head to work. When you question your purpose in life. When you feel as if you can’t do anything right and everything that...
i don't want to be a number, part of the grand...
“Don’t sit at a computer all the time because then you are looking at the same thing as millions of other people.”— John Hegarty This quote appeared just as I was going through my feeds from Mashable and ReadWriteWeb. I paused for a moment, thinking if I should actually re-tweet or re-post something that was already on Mashable/RWW and then decided against it. I know...
5 tags
make your Facebook profile Safe For (Potential)...
You can’t deny, the Interwebs has turned us into closet stalkers. You can quietly raise your hand if you’ve been logging in to look at profiles of your ex or that crush of yours from high school. I know I’m guilty of that. The Interwebs has also made it possible for your future employers to do a quick search on your social background. There are times, where no matter how...
3 tags
clothing brands go social.
I figured it was just a matter of time before we saw brands taking advantage of social-photo-sharing applications for the iPhone. Both Burberrry and TopShop have hopped on the Instagram wagon. I must say that I am a lot more impressed with the shots from the Burberry account as opposed to TopShop. The latter just looks too trendy/amateur to my liking. Well… had to match the brand image I...
7 tags
who cares how many? what matters is the quality!
Get Real with Spike Jones – Episode 4: Real Numbers from Social Fresh on Vimeo. Sometimes when clients give their estimate of a Key Performance Indicator (KPI), they like to see numbers. They want to see the size of their fanbase grow from nothing to CHEEBABOOM! They want to see their followers on Twitter grow from a mealworm to a giant caterpillar of DOOM! Well, can’t really pin the...
5 tags
found: real talent
I would buy their tracks off iTunes and not shit like Rebecca Black’s Friday. Ladies and gentlemen, there is such a thing as real talent without the use of autotune.x-posted on TWB: http://thatwhichburns.posterous.com/found-real-talent I would buy their tracks off iTunes and not shit like Rebecca Black’s Friday. Ladies and gentlemen, there is such a thing as real talent without...
May 2011
8 posts
5 tags
heineken: pop a bottle & it's a party at my place!
No seriously. How the hell does this work? Heineken - The Invite from Max Gebhardt on Vimeo. I don’t care so much for having the most number of people RSVP-ing to my event. What I AM interested to know is HOW do you get the bottle opener to be able to log into your Facebook account (yeah I know via Facebook Connect but HOW), post an event to your Page AND tag your location. That...
5 tags
heineken: pop a bottle & it's a party at my place!
No seriously. How the hell does this work? Heineken - The Invite from Max Gebhardt on Vimeo. I don’t care so much for having the most number of people RSVP-ing to my event. What I AM interested to know is HOW do you get the bottle opener to be able to log into your Facebook account (yeah I know via Facebook Connect but HOW), post an event to your Page AND tag your location. That...
4 tags
sales: you gotta pass the test
Honestly, a number of the sales representatives I’ve met at tech stores don’t really know their products that well. It’s always a matter of “let me check that for you” or “hang on I’ll ask my colleague”. Granted if the product has tons of features, all of which I know and can’t expect you to have memorized it like the back of your hand, then...
8 tags
kia brings the most interactive outdoor campaign.
I confess that I am not a Kia fan nor do I like the brand and its models. But I did think that this was rather interesting. Finally, there is a brand out there that realizes they can make use of everyday necessary and yet completely ignored (until otherwise alerted) objects or signs to promote their product. What I liked best was that the brand itself recognized that today’s generation...
5 tags
balloon popping stop-motion. only on mtv.
The music never stops and in this case, the balloon popping doesn’t either. It’s an interesting concept taken by MTV (course, wouldn’t be surprised since they really do weird things at times). Thought it was rather entertaining and it made me wonder just how many balloons were used to create the full stop-motion series. x-posted on TWB:...
9 tags
it's what you make of it.
I’ve always felt that our generation is the lucky one. Why lucky? Because we watched the web grow, we watched how technology evolved. And as it matured, we understood the intricacies behind it, the framework, the foundations which made it what it was and eventually helped us build greater things with that knowledge. All that gibberish has nothing to do with what’s coming next. I...
5 tags
experience: videocalling with skype.
Sure the iPhone4 has got FaceTime, but I never got around to using it (and that I never really tried it). So when I went for a company trip to Bali and wanted to keep in contact with AD, I could only think of one application: Skype. The earlier versions didn’t have videocalls so I assumed that there wouldn’t be any videocalls till… well… I don’t know. So it was...
4 tags
when i look at the stars
There’s just too much ambient light in Singapore that it makes it really hard to see the stars. But thanks to the Internet, there is still a way to capture the mystical beauty of the night sky (omg, this flower description is so tak boleh angkat, which uh means, nonsense in malay). Nick Risinger traveled great distances (by land, sea and air) to produce this immensely detailed and vivid...
7 tags
yam ah mee's clubmix
The Singapore General Elections 2011 came and went. Not much fanfare, the usual big talk no action leading to the usual huge number of seats won by the ruling party. Nothing new there. Although, big kudos to the Worker’s Party team who managed to win the hearts of the people of Aljuneid. I can only think of Thor at this point of time. And uh… maybe sometime down the road I’ll...
Read between the lines. It basically says "haha...
via Osfoora for iPhonex-posted on TWB: http://thatwhichburns.posterous.com/read-between-the-lines-it-basically-says-haha via Osfoora for iPhone …
At Fairfield Methodist Pri... Getting ready to...
via Osfoora for iPhonex-posted on TWB: http://thatwhichburns.posterous.com/at-fairfield-methodist-pri-getting-ready-to-v via Osfoora for iPhone …
April 2011
3 posts
8 tags
employment for the undead. zombies in marketing.
I guess it’s not so bad being the undead because there’s one company out there that believes that the walking dead should be given a chance. MGH Modern Marketing - Zombie Marketing The first of its kind in the U.S. – and possibly the world – the MGH Zombie Marketing Division is designed to connect brands to these strong, single-minded decision makers (aka, Zombies), as well...
3 tags
THOR THOR THOR!
At first it was Darth Vader during the SuperBowl and now… Thor. But this is no ordinary advert. Hahah. If I tell you now, I’d just ruin the whole surprise. So just watch it. Plus, it’s just so coincidental how they can get a pure blonde child actor. Random: The kid’s hair texture is so nice. Ahem.x-posted on TWB: http://thatwhichburns.posterous.com/thor-thor-thor At...
7 tags
drive a Volkswagen with your phone.
How would you like to test drive the new Volkswagen, without needing to go down to the showroom?If you’re in Norway, you can. Cleverly incorporating the IPhone’s camera function and an application, all you need to do is run/hover your phone over the print ad and ‘drive’ your car over a stretch of road that covers conditions in summer and winter. Nifty…There are...
March 2011
3 posts
6 tags
the japanese do a "flash mob" robot dance thingy...
via youtube.com Uhm. Pretty much what the title suggest. Why the quotations for Flash Mob? Because it’s not really a flash mob per se (sure they’re dancing in shopping malls and in the middle of the road and in some cut scenes there are more people but it just isn’t the T-Mobile kinda flash mob yeah?). That lil’ thing aside, the moves are pretty slick and the...
2 tags
trial bike parkour.
via youtube.com Seriously, in some ways it’s like he’s doing parkour but on two wheels. Check out more skills and tricks at www.dannymacaskill.com.x-posted on TWB: http://thatwhichburns.posterous.com/trial-bike-parkour via youtube.com Seriously, in some ways it’s like he’s doing parkour but on two wheels. Check out more skills and tricks at www.dannymacaskill.com ....
February 2011
8 posts
12 tags
automotives getting social media right (& just a...
via mashable.com The automotive industry appears to be getting the hang and concept behind social media and how it can help build a better brand image and foster better brand relations. Most outstanding would be Volkswagen”s Super Bowl ad - The Force (the one with the mini Darth Vader) - and how it was deliberately leaked, leading to a crazy twitter trend that had the video seen by...
6 tags
track that tweet!
Sometimes I wish there was a Google-Twitter Analytics of some sort to make my life easier when it comes to tracking, monitoring and analysing tweets. I’ve found some gems (which I guess those of you in the industry are pretty familiar with) which have helped me accomplished at least 85% of that. Twitter Analyzer - http://www.twitteranalyzer.com See and download the full gallery on...
6 tags
i am not a boring person.
via mashable.com At least not with these resumes. Why stick to the usual A4-sized Word document when you can do so much more? This infographic is by far my favourite. Or perhaps it’s because I like colours. Lots of them. I also love infographics. Brandon Kleinman’s Facebook resume is pretty creative and entertaining. Which leads me to wonder, should you ever create a personal...
7 tags
how Social Media helped set Egypt free.
Social media is no longer simply about allowing your friends to see what you are thinking or for posting photos of your family vacation to Aruba. Social media has quickly become the most influential factors in grassroots socio-political organization. The January 25 revolution in Egypt gained a major foothold as a result of social media tools like Facebook and Twitter. Individuals have...
4 tags
here's some help for you social media tweeps.
Sometimes in the social media industry, you’re tasked with finding out which are the top Facebook Pages, the top Tweep (if you don’t know, it means Twitter user) or even Foursquare user on the internet. Trust me when I say that it isn’t an easy task to try and find websites that can not just provide you the names but the numbers to go along with it. Alternatively, you’d...
8 tags
Be Ashton Kutcher's VP? PICK ME PLEASE!
via facebook.com Well here’s a new way to recruit people for a job. And not just any job with not just any boss. Imagine working with Ashton Kutcher. That is if you aren’t already drooling at his body and face (and then wipe all that drool and toss the bucket because Demi will prolly throttle you). Mister Kutcher is looking for a Vice-President of Pop Culture. No, really. ...
7 tags
reasons to join MMA class.
via youtube.com Just because the video features not-bad-looking girls (some in rather interesting outfits) beating the crap out of douchebags. Naise I say. Naise.x-posted on TWB: http://thatwhichburns.posterous.com/reasons-to-join-mma-class via youtube.com Just because the video features not-bad-looking girls (some in rather interesting outfits) beating the crap out of douchebags. Naise I...
10 tags
frak me please.
via youtube.com Paying homage to geeks all around the world! I’m trying to name/identify all the different geeky/nerdy shows that’s featured in this parody. Does anyone else think Leia is damn hot/cute? Mmm…x-posted on TWB: http://thatwhichburns.posterous.com/frak-me-please via youtube.com Paying homage to geeks all around the world! I’m trying to name/identify all...
6 tags
Real Life Mario Kart!
via youtube.com The creator of this video is really good at special effects, gunshots, explosions and people dying etc. Should check out. There’s a real-life Time Crisis as well. Watching this again kinda makes me wanna hit the arcade and play Mario Kart…x-posted on TWB: http://thatwhichburns.posterous.com/real-life-mario-kart via youtube.com The creator of this video is really...
May 2009
2 posts
am i kidding myself?
i miss you. so much. wishing you were here. i feel so alone. your silliness. even when you treat me like a little girl. i don’t feel like crying but i feel the loss. there’s still a week to go before you come back. do you really miss me like you say you do. or is it something that you say just to reassure me. am i kidding myself. why do you not mention me? why do i feel so messed up...
what once was
A whole day has passed and honestly, I’ve nothing to show for it. In terms of solid hard work and productivity. Nil. Zilch. Nada. Reflecting on it, I never really had much to show for when it came to holidays. For the most part, they were always spent with the boyfriend. I don’t quite recall what it is it that we do. Most times is just hang out at his place, play mahjong or watch...
April 2009
2 posts
my heart is breaking. or that it’s already broken. i feel cheated. i feel betrayed. whats the point of telling someone you love them and everything else when the moment they needed you the most, partying and celebrating was more important. if you had spent even some time making the effort, perhaps i wouldn’t feel this way. but it’s too late. perhaps i’m dramatizing....
silence is golden?
haven’t had proper time to update about personal stuff in life. what i can tell you is that left4dead is addictive. last week i spent friday, saturday and sunday night shooting zombies and hunting the survivors for 5 hours each time. it’s no wonder i have eyebags the size of pineapples and zombiewalk my way to work on monday morning.
it’s already thursday. haven’t killed...
March 2009
16 posts
opportunities missed.
i wish i could be more grateful about the things, chances and opportunities i’ve been given. yet sometimes seeing how other people have the things i can only dream about and they’ve done nothing, not worked at all, to earn it, makes me feel disheartened, disappointed and yes, depressed.
total ownage.
Today I spent almost $500 on getting camera accessories. I now have the following:
18-55mm
28-80mm
50mm
70-300mm
Riva SB-3000AF
Battery Grip BG-E3
RC-5
AWESOMENESS!